Tag: hasbara

Israeli society enjoys a sense of righteousness and grit, and the Israeli state possesses military and economic might, which make Israel a model for the world. It is an exemplar for how to deal with challenges to national health and existential danger. This is a theme that ought to dominate Israeli public diplomacy (“hasbara”) in the coming years.
Should Israeli public diplomacy narrow-cast to dramatically differing audiences? Perhaps, but total polarization regarding Israel is not inevitable, and legacy Jewish organizations should not be dismantled. There might still be a moderate middle to work with.
Supporters of Israel cannot be shy about Israeli military prowess. Time to engage the fight for Israel with passion and conviction, to embrace Israeli power, and to engage Jewish identity. Most of all: Invest in missions to Israel.
How to defend Israel: Do not claim victimhood or deny Israel’s power. After all, Israel is fighting Islamic jihadism just like the West.
David M. Weinberg is a think tank director, columnist and lobbyist who is a sharp critic of Israel’s detractors and of post-Zionist trends in Israel. Read more »
A passionate speaker, David M. Weinberg lectures widely in Israel, the U.S. and Canada to Jewish and non-Jewish audiences. He speaks on international politics and Middle East strategic affairs, Israeli diplomacy and defense strategy, intelligence matters and more. Click here to book David Weinberg as a speaker

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